Six Ingredients For Your Direct Marketing Success
Posted by Admin
By Ana Hernandez
Six Key Ingredients are lurking in the mind of your prospects at all times. You must know that they exist. You must learn what they are… And only then will you be prepared to satisfy the obstacles standing between you and your sales.
If you want prospects to buy anything from YOU, then learn about the six ingredients involved in how and why people buy ..
First Ingredient:
People coming online to try to make money are looking for a great business opportunity. When they find it, the buying decisions become obvious. But whom they choose to buy from is quite a different matter altogether.
See, people will usually buy from those that they know and that they trust.
When you finally GET this concept, then you’re more than halfway there. Let’s expand upon this further…
Second Ingredient:
Next is the question on how you can get people to know and to trust you.
Well, first you must aim to create an online presence quickly. This is possible. In fact, done correctly it can be achieved within a few weeks! (I’ll throw in some tips along the way in this article).
Third Ingredient:
Most people coming online to learn how to market and ho to make money are info-junkies that just can’t seem to get enough. It’s like when you yourself came online and were searching for information- you searched through articles, hubs, squidoo lenses & blogs- you read everything you could find and it seemed that you just couldn’t get enough of it.
Well give them what they are looking for!
Give them a;; of the information and content that they are Googling for and present it in such a way that it is not too salesy or hypey.
Don’t flaunt your cars and your cash (real or otherwise).
Give your prospect all of the information on how to find good sponsors, what to look for in a business, and also give out information on your products and services. This way, they will be more likely to stay and to bond with you.
One way to get yourself out there quickly is to build a presence using social bookmarking and networking sites for instance, myspace.com this is a social site that can get you online quickly without you having to take the time to build websites from scratch.
Places like facebook.com are a bit more formal and business like. Facebook is also much more accepting of you business promotions and sales pitches.
Next, blogger.com is a great place for you to start delivering content. Most marketers would advise you to avoid the heavy sales pitches on your blogs.
Wordpress.com is another blogging platform which I much prefer for greater add on features. This includes special widgets which will come in handy for both optimizing your pages, and for getting people to interact with you & start building loyalty.
One more item I would like to mention are the software programs available (like friendblasterpro) to help you start inviting people on myspace to become friends with you. Make sure to look for people with interests similar to your own and then invite them to be open and receptive contacts willing to receive occasional information from you.
Fourth Ingredient:
Always remember this one simple fact about human nature; people buy on emotions, while defending their buys with logic.
All of your social networking sites are there to start warming your readers up to you. However, when it comes to sending them to your pre-sales site which covers information on your business opportunity or affiliate products or services, your sale piece must be ready to jump into action on your behalf.
Your sales piece must always be written from your reader’s perspective because your reader only cares about how things will benefit them.
So write from the benefits angle stopping to only sprinkle in some exceptional features in the form of bullet point items further down the ad copy. Those features should be treated merely as a secondary afterthought.
If all of this is new to you, then be prepared to get lots more copywriting tips and techniques from me by signing up for my marketing eCourse.
Fifth Ingredient:
When your prospect is considering joining a business, his or her main concern (as was yours) is choosing to join that business under one KEY person in particular.
Remember at this point they’ve already decided to join a certain business opportunity, and now they have reached the “Sponsor Shopping” stage.
They will need to know what they can expect to get from joining under one particular sponsor over another. So answer this question lurking around in their head. Make sure they have a satisfying answer to…
“What’s in it for me?” and “Why should I buy this from you?”
Keep these two questions at the forefront of everything that you write and always try to answer the underlying questions in your ad copy and in all of your promotional materials.
Sixth Ingredient:
Understand that the biggest fear that any new person coming online has when joining a business is the fear of abandonment or the fear of being left orphaned in the cold while trying to figure it all out on their own.
One caveat to consider when you are boasting about your business and your sponsorship is: “Never to market in the negative sense.” Meaning, that it is always in your best interest not bash your opponents. And to avoid addressing the negative mind set, like stating “Is This a Scam?” in your promotional angles.
It’s a fact, most of us know that people will tend to gravitate towards the negative as a design flaw in human nature; however, you never want to associate your business opportunity with anything that is negative. Not even if you use it to draw in some attention and then turn it around to give a glowing recommendation in the end. This is just plain phony baloney, and smart people will read right through it.
Dr Ana Hernandez a practicing physician & self proclaimed marketing enthusiast edits the NETfabulous! Marketing ECourse with tips n tricks for both newbie & seasoned marketers alike. Visit netrageouz.net the portal to her delicious recipes for creating killer online & offline marketing campaigns or send blank email to netfabulous@aweber.com
Warning: require(/home/nitro22/public_html/dphh-austin-com/wp-content/themes/default/comments.php) [function.require]: failed to open stream: No such file or directory in /home/nitro22/public_html/dphh-austin-com/wp-includes/comment-template.php on line 671
Fatal error: require() [function.require]: Failed opening required '/home/nitro22/public_html/dphh-austin-com/wp-content/themes/default/comments.php' (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/nitro22/public_html/dphh-austin-com/wp-includes/comment-template.php on line 671